Rivera Group is a sports business advisory firm supporting investors, operators, and professional and amateur organizations convert opportunities into winning results. 

We bring market experience in several important areas critical to investment and operations within the sports industry. Rivera Group has a firm understanding of sports industry revenue streams, strategy development, operational optimization, venue management, media rights, sports-anchored real estate development, and community engagement. Founded by Fred Rivera, a seasoned executive and former Executive Vice President with the Seattle Mariners, the firm provides practical advice that leverages the power of sports to drive results.